Greenberg Quinlan Rosner Research Website
In October 2014, I relaunched the Greenberg Quinlan Rosner Research website. GQR is a global, multimillion dollar company who needed a new website to reflect their expansion and new focus on their corporate practice.
From the outset of the process, I implored stakeholders to approach the re-brand from the perspective of a potential client, rather than from within the company. With this in mind, I was able to effectively steer the way GQR markets and brands themselves to potential clients.
The process included creating a Squarespace site by pitching ideas to stakeholders, consolidating excessive components from the old Joomla site, writing and editing new copy, and designing graphics and overall architecture.