DNC-Sponsored Custom Snapchat Filter
In September 2016, Republican National Committee Chairman Reince Priebus tweeted after a Commander-in-Chief forum.
The Internet was buzzing about how it's offensive and intolerable to criticize a woman for not smiling, some using a #presidentialface hashtag with a deadpan selfie.
Seeing an opportunity to troll the GOP, I suggested we come up with a custom Snapchat filer that says "My Presidential Face" so people could accompany their Snapchat selfies with the text overlay.
It went live in targeted areas of DC, and was written up by Business Insider.